“Original Content”

Lee Gomes’ column in today’s Wall Street Journal about the proliferation of “original content” sites on the Web is a must read. His conclusion:

In fact, search engines are more like a TV camera crew let loose
in the middle of a crowd of rowdy fans after a game. Seeing the camera, everyone
acts boorishly and jostles to get in front. The act of observing something
changes it.

Which is what search engines are causing to happen to much of the
world’s “information.” Legitimate information, like articles from the WHO, risks
being crowded out by junky, spammy imitations. Nothing very useful about
that.

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